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Google Tag Manager

1 month 2 weeks ago #1

  • Markus's Avatar
  • Markus
  • Posts: 27
Hello,
we want to add an evaluation for our marketing process.

Therefore, we need to have certain information available after checkout.
Common practice is to provide those information within the data layer to make
it accessible for third party services.

Currently we have not found an easy solution to provide this data on the thank you page.

Here (developers.google.com/tag-manager/enhanced-ecommerce#purchases) you see
a definition of what such a dataset could look like. It contains data like the overall revenue, tax and shipping
costs, as well as used coupon codes and the order id. Also the complete shopping cart gets listed.

This data allows us to measure in depth, how certain channels perform and so on.

Is it possible for you to add this JavaScript output on the confirmation(thank you) page?
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